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CONCEPT - EVERYONE KNOWS

Everyone wants to be in the know, but there’s a lot we don’t know. There’s one thing we all know though, how good those nooks and crannies of Thomas’ English Muffins are. They’re toasty as a warm bed and as tasty as all get out to get you up and get you going in the a.m. And if you don’t know, gasp, you should absolutely know. Seriously, try one now, they’re crazy good. This campaign uses playful bite-sized bits of trivia and juxtaposes them with a fact that everyone must know – biting into the nooks and crannies of Thomas’ = delicious.


CONCEPT WORK

ART DIRECTOR // HEATHER KASPRZAK

COPYWRITER // JOE SCHOPPY

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