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KING ARTHUR FLOUR

King Arthur Flour is a company that specializes in flour, baking ingredients, tools, and more. As a baker, I’ve noticed that people pride themselves on a certain dessert they bake, and wanted to communicate that feeling of pride through this campaign. Using the tagline “Bake Your Best,” which is stamped on every bag of flour, I made a campaign from the products themselves. 
 

CLASS PROJECT // TEMPLE UNIVERSITY

ART DIRECTOR // HEATHER KASPRZAK  

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